Bidets vie for the throne in homes

Companies such as Kohler and Toto are introducing products that integrate the appliance into the toilet.

By MSN Real Estate partner Nov 15, 2013 10:12AM

By Sanette Tanaka, The Wall Street Journal


Post begins below video

The bidet may finally be having its moment.


A personal cleansing method that traditionally requires a stand-alone, toilet-like fixture, the bidet populates bathrooms all over Asia, parts of South America and Europe — but has mostly been a source of bad jokes in the U.S. In the 18th century, when the bidet was invented by the French, the British dismissed it as immoral and risqué. Early settlers in America adopted that sentiment, and the practice never caught on.

Now there's increased demand spurred by foreigners planting roots here and Americans experiencing bidets when abroad. Plus new technologies are breaking down the bidet barrier, primarily by incorporating bidet functions into the primary toilet, thus doing away with the need for that unfamiliar second basin.


Many of the new hybrids have built-in dryers, eliminating the need for toilet paper, and proponents say the result is more hygienic, effective and eco-friendly.

In 2012, 20 percent of new single-family luxury homes in the U.S. included bidets, up from 12 percent in 2009, according to a survey of builders conducted by Home Innovation Research Labs, a subsidiary of the National Association of Home Builders. Toto, the world's largest toilet manufacturer with headquarters in Kitakyushu, Japan, reports that U.S. sales of its bidet seats — toilet-shaped seats with bidet plumbing lines and nozzles built into them — have quadrupled in the past 10 years.


Still, bidet sales in the U.S. are dwarfed in comparison to international markets. Duravit, an international maker of bathroom furnishings with headquarters in Hornberg, Germany, sells 60,000 bidet products per year in the U.S., compared with 3 million pieces sold in Japan alone.


Here is a look at some high-end bidet products. Costs don't include installation.

KohlerThe Numi

Introduced in 2011, the Numi remains the only toilet with integrated bidet functionality that has been launched in the past two years in the U.S. by Kohler. This toilet/bidet combo has frosted glass side panels, a vitreous china elongated bowl and a rectangular seat. The toilet's auto flush adjusts depending on how long the user sits on the seat; it also senses the user's presence and opens and closes its lid automatically.


"We like to think we're saving marriages with the seat coming back down," says Brian Hedlund, senior product manager for toilets and bidets at Wisconsin-based Kohler.

The seat is also heated, and a foot heater warms the floors within a few square feet. Bluetooth-delivered music can play through two rear speakers, and illuminated panels on the toilet's sides display eight colors, including white.


"You can have Numi randomly and slowly transition from one color to another; you can program a color for each day of the week or you can set it to a random color," Hedlund says.


Users can control the position of the spray, water temperature and water flow, as well as dryer temperature and air pressure.

Cost: $6,653

Starck 2 Floorstanding Bidet

Designed by French designer Philippe Starck, this traditional bidet has a faucet and handle so the user can adjust the water temperature. The bidet measures just over 15 inches tall. This product appeals to people who have grown up with similar cleansing methods, says Tim Schroeder, president of Duravit USA.


"A traditional bidet is really for someone who was potty-trained with bidets," he says.


Duravit also offers several Philippe Starck-designed bidet/toilet combinations with heated seats, multiple wash options, dryers and self-cleaning functionalities. Duravit offers five bidet seats and 40 floor-mounted bidet products in total.

Cost: $1,400-$1,500, including faucet

Bliss Premier Class Bidet Seat

Manufacturing company Bio Bidet's newest bidet seat has a three-in-one stainless steel nozzle with a vortex water stream, posterior wash and feminine wash. In all of the washes, air bubbles are injected into the water to make the flow gentler. A hybrid heating system allows for immediate warm water on demand, and the nozzle self-cleans by washing water over and through the nozzle to remove debris and mineral deposits. The bidet seat is heated and comes with a wireless remote, in case you don't want to touch the side of the bowl or want to flush it from across the room. There's also a side panel with touch-screen buttons.


Bio Bidet, based in Algonquin, Ill., sells approximately 40,000 to 50,000 bidets in the U.S. per year.

Cost: $699

Toto Washlet S300e and S350e

To self-clean, the Washlet S300e and S350e use water that has been disinfected by passing a small amount of the home's incoming water supply over electrically charged plates. After the user flushes, these Washlets — Toto's term for bidet seats — mist the bowl with electrolyzed water and continue to spray every eight hours to keep it clean. Flow options include a rear cleanse, front cleanse and rear soft cleanse, and all can be set to either oscillate or pulsate. There are five settings for water pressure and temperature. The Washlet also boasts an automatic air deodorizer and heated seat. A touch-pad control allows users to program up to two personalized settings.

Cost: $1,590 for the S300e and  $1,700 for the S350e


More from The Wall Street Journal


Tags: bathrooms
Nov 20, 2013 10:00PM
What happens when and if the electric gets turned off.
Nov 20, 2013 5:59PM

If you have ever used a ToTo wash-a-let you will never go back to conventional toilet seat and toilet paper You just remove original seat and replace w/ a ToTo wash-a-let seat. Very simple and easy to install..

Nov 20, 2013 8:08AM
Wow!! The bidet is quite a concept for someone who grew up using old Sears catalogs as the only available toilet tissue.  The high point of the summer came during "peach season" when my mother bought several crates of peaches for canning.  Each peach was wrapped in a soft tissue which was then sent to the outdoor privy for recycling. 
Nov 20, 2013 6:30AM
I love my Bidet !! I have bidet seats on all my toilets ! My BROWN EYE is always Kissing Fresh !
Nov 18, 2013 7:45AM
at the age of 58 I went to asian Turkey and had to use  water not  toilet  paper.Upon return to the west after8 months   I automatically  went  back to toilet  paper and COULDNT STAND MYSELF!!

fact is if  you  use  toilet  paper only  you  are a  filthy dirty  stinking pig and if  u use  water  instead  for any length of  time  you  will agree

Now i combine-------- paper to remove  most of  fesces  followed  by water to eliminate the  remainder

when is USA going to stop being a  barbarian nation? Not in my lifetime

Knowing commenters  as I do I now  expect a barrage of unwarranted  personal insults from the  rabble

My anticipatory   reply is------------- there are none as blind as those  who WILL not  see!!!
Nov 18, 2013 7:26AM
Nov 18, 2013 2:05AM

I bought a bidet because I was having a range of motion problem after surgery and it was hard to reach behind me.    I love using it. 


I bought the kind you attach to an already existing toilet seat and water lines for about $50 online. Amazon and Ebay have them and so do building supply or plumbing stores.  Some think they think they will need a plumber and electrician, but the won't.  These bidets are like faucets and require no electricity.   


My bidet water line is fastened to the cold water line of the toilet.  All my husband had to do was turn off the water, then unhook the incoming water line to the toilet, then screw in an included connection to connect the bidet line to incoming water and the stool.  Had the sink lines been closer to the toilet  I could have hooked to the hot water line, too. 


I can turn the bidet knob and it rinses me front or back, whichever I choose.  It is much cleaner than using toilet paper.  Not having hot water hooked to it, sometimes makes me think I have frostbite. (:-)   I don't have to use it now, but I still do.  

Nov 15, 2013 2:50PM
Nov 15, 2013 12:25PM
When we bought our new home, it came equipped with a bidet. We didn't know what it was at the time, but we soon learned to appreciate it.
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