Sign of the times? Thousands willing to plaster home with billboard
Company is offering to pay mortgages if homeowners let it turn their house into a giant ad.
- Bing: Ads in unusual places
"It really blew my mind. I knew the economy was tough, but it's sad to see how many homeowners are really struggling."
Rebecca Roberts began her career as an online editor in 1996 with the launch of MSNBC and has worked as the managing editor of Netscape and senior editor of Yahoo! Real Estate. She's currently both a renter and a landlord.
Please check with your city/town building permit department, as there may be regulations forbidding business advertising in residential neighborhoods. Yes, it is clever, but all the monetary benefit can be undone when you have to pay fines or take other remedial actions just because you forgot to check to see if it is legal to do in your town. Bonus idea: if it IS legal in your area, you ought to see if you can make a deal with the same kinds of local companies, and not rely on being one of the only 100 chosen by some national companies. Your local news outlets will find it amusing for a while, too. You'll be famous.
Does anyone remember barns painted with farm supply or tobacco ads?
AS a nation we are capitalists.
This is a brilliant plan (despite the fact that it disturbs my personal sense of aesthetics).
I find it funny that some posters proclaim themselves Proud Americans but are not willing to embrace exactly what American capitalism is all about - exploit what you have for the capital it will bring you.
If you want an ad, I permit you to do it on my house, free of charge.
But, my house is in Vietnam.
Why wouldn't I want to do this? I have a $3500/mo. note. I could save for my son's education, buy some new clothes, take a vacation, and have money in the bank--with just 3 months of advertising.
I live in a snooty neighborhood where my neighbors would not appreciate it, so that makes me welcome the prospect more.
About Teresa Mears
Teresa Mears is a veteran journalist who has been interested in houses since her father took her to tax auctions to carry the cash at age 10. A former editor of The Miami Herald's Home & Design section, she lives in South Florida where, in addition to writing about real estate, she publishes Miami on the Cheap to help her neighbors adjust to the loss of 60% of their property value.