Say the right thing: 6 things your home listing should include
Omission isn't necessarily a sin
Equally important, however, is what you leave out of a listing. Some euphemisms such as "adorable," "quaint" or "cozy" merely emphasize a negative quality, such as lack of space. Let the square footage speak for itself, agents say.
Don't feel the need to point out cosmetic flaws. Buyers will discover a home's quirky floor plan or tiny garage once they visit. For some it will be a deal breaker; for others, maybe not.
Likewise, don't use words such as "as-is," "fixer" or "handyman's special." Buyers reading "as-is" in a listing will often imagine the property to be in far worse condition than it is, agents say.
Keep in mind that everyone has a different idea of what a fixer is. And, frankly, the photos on a listing showing ripped-up linoleum or dated cabinets and countertops should convey a lot about its condition.
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Instead, point out the opportunities, such as the hardwoods hiding underneath the carpet or the storage space afforded by the extensive built-ins. Moore recalls one couple that had to move quickly after they had begun ripping out kitchen walls and surfaces for a remodel. "New owners start with a clean palette to have the kitchen of their dreams," Moore said in the listing. The property got an offer in its first week on the market.
Don't look desperate. Don't point out huge price drops, or that a seller is "willing to negotiate." Aren't they all? 'It looks desperate, like you can't unload it," Bare says.
Don't merely repeat what's in the listing's property fields. You don't need to restate that it's a three-bedroom, two-bath home. That's a waste of words that you could be using to talk about the short commute to downtown or beautiful landscaping.
Lastly, don't be a Fair Housing Act offender. You can't appear to discriminate in the marketing of a home, so you should avoid mention of race, religion, national origin, disability, sex or family status. So no "perfect for a growing family" or "mother-in-law suite" or "ideal bachelor pad."
Great advice. Really, I enjoyed while reading this post.
Great advice, but lets understand that Real Estate Agents write the Propety Descript so YOU should Edit the write-Up you know the property not the agent you live there not the agent.
I really recommend that you follow the suggestions made by the writer, it's Right On.
The first two sentences are the Catcher words! Be Smart! and True!
Very informative but it is unfortunate that one cannot print it off. Tried several ways to no avail. Appears that the printer widget is useless. (Don't waste your paper folks!).
Also, re Beast_of_Burden's comment and re 'Fair Housing Act'; avoid mentioning blah, blah, blah. So including such a phrase as 'relax with a glass of wine on the custom built deck etc. " is better than using a phrase 'pefect for a growing family'? OKAY ..... whatever the experts say ... NOT.
"...You can't appear to discriminate in the marketing of a home,.."
So no "perfect for a growing family" or "mother-in-law suite" or "ideal bachelor pad."
ARE YOU SERIOUS !!... Now its discrimination to sell a house that allows comfort for a growing family, family in-laws or someone who has not yet decided on marrage? I can see it only if the listing said "will not sell to singles"...or "no pregnant buyers allowed". What a joke.